Successful companies that failed－nfshaun的部落格

Strategic planning helps organizations to focus on their energy, to ensure that employees are working towards the same goals, performing in improved ways. Strategic planning helps to assess and adjust a firm's direction in response to a changing environment. It is a disciplined effort to make basic decisions and actions that shape and guide what an organization is, what it does, and why it does it. Strategic planning is a process that helps organizations to envision their future and develop essential steps and actions towards it.

1. What are the basic steps in strategic planning process$%:

The basic steps involved in a strategic planning process are statements of vision, mission, values, assessment, goals and objectives, strategy and outcome. Gathering and analyzing information, identifying serious issues faced by the organization, development of a strategic vision, mission review or revision and development of strategic goals and strategies are implicated.

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2. What is a mission statement$%:

A mission statement outlines customers, competitors and markets. It defines business scope and purpose. It sets customer requirements and the range of services provided. The mission statement answers the question 'What is our future business$%:'

3. What is a vision statement$%:

A vision statement describes the desired future structure, services, size and markets. It is rather a sketch than a blueprint. It describes basic features and not specific dimensions. It can be called the strategic baseline, and it has to be challenging and compelling. An effective vision statement makes you different. It is significant and substantive. An effective vision statement captures the dream of the organization.

4. Does a highly successful company require strategic planning$%:

An organization being successful means that it has a sound and appropriate strategy. But there is no guarantee that it will continue to be so in the future. There are many examples of once successful companies that failed because they stuck with a once successful strategy that became inappropriate later.

5. Does a smaller or simpler organization really require strategic planning$%:

Yes, it does. It should be noted that smaller or simpler organizations have less tolerance for misapplying their limited resources than larger organizations. So the need for strategic planning in smaller or simpler organizations is higher. Smaller and simpler organizations require smaller and simpler strategic planning.